Produced this campaign for Hill’s using a 3-way approach to content capture: filming pets on set, conducting a world-wide search for existing clips, and having pet owners use their phones to film their actual pets at home. The process netted a tremendous volume of fun social content to accompany our broadcast spots.
Sample of my work for this tricked out used car establishment.
My work on Budweiser, which includes a spot for the Super Bowl, featuring lead talent that fans of the movie Fargo will appreciate. Directed by Ivan Zacharias.
Launch spot for AIG’s “Action is Everything” campaign, which debuted on the PGA’s Masters Tournament TV broadcast.
My work for AT&T, one of BBDO’s largest clients. Gracefully helmed by Adam Berg and the wonderful Linus Sandgren as DOP.
Teleflora never misses a Holiday. Examples of work for Mother’s Day and Christmas.
A heart warming music-driven campaign.
US Skier Torin Wallace for Visa’s sponsorship of the Winter Olympics, shot entirely in-camera at night in Utah. Long-form versions were projected on buildings in urban neighborhoods in the US for 3 weeks during Olympics. Directed by Martin de Thurah.
I co-led BBDO’s agency production group for client P&G, producing a heavy volume of global broadcast and digital content.
One of many episodic digital campaigns for Gillette. This one based on the concept of a young person’s life-changing journey around world.
A unique client in terms of the PR challenges facing both the brand and the physical logistics of the production process. Regardless, we coordinated a stealthy team of helicopters and boats to capture these beautiful ocean images.
Creatives and I worked closely with our in-house marketing leads to develop this new campaign and spokesperson (Sheldon) for Wonderful Pistachios.
Package of spots for 2K Video Games, starring the very biggest and baddest wrestling personalities 😳
Series of short films about real community leaders rising up for the cause of organic farming and community wellness in their neighborhoods.
A spot for P&G’s Venus razors. The larger social component of the campaign is available upon request (it was scrapped from the internet by the brand).
The Jonas Akerlund-directed campaign launch for Viagra that generated lots of attention and earned media, with various celebs joining the conversation.
Yes, another talking cow, but a very well-animated one, thanks to Framstore’s meticulous character animation crews. Annoying cow voice by Jillian Bell.
An effort by Pfizer, working to advance their powerful fight against cancer. Directed by Ellen Kuras.
Served as EP and primary production advisor for Healthworks, Omnicom’s award-winning joint venture between BBDO and The CDM Group. Below is a sample of my work for our healthcare and pharmaceutical clients including Pfizer, Noven, Bristol Myers Squibb, Humana, Tena, AbbVie, and Genetech.
